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HTC: Why the succes is not comming there way.

HTC is a good phone brand but yet the company does not seem to get there things togheter when it comes to sales and when it comes to getting profit. Now there are more reason why this is and i wanne talk about this in this article. Note these are my on prespections on why and how. It does not mean it is the real reason. But i am looking at HTC as a costumer and as a commercial stand. Therefore i feel like i can explain why.

Names:

To start this of, we start with the names that HTC is using. We have seen a lot of different phones from HTC. But has not always bin clear what the latest model was and if it was the fastest they made or not.
We see with Samsung and Iphone that they are making a clear differents between what the new phone is and what a slower/mid-range  phone is (aldo Samsung seems to be losing grip on this to)
but we have seen the HTC one before. But this was not the good phone we have seen. But a model before this they had the S behind and the X also. But they had no links with the HTC one.(was not released yet) So in basic the used the name again for a new product. That is better then does before.

Now they have done this more often but this is just a very clear cut reason what i mean with names.
Names are very simple but important! It is not just what the specs are, the name has to grab a person to. But also help a costumer with the question without knowing the specs if the phone is better or not.
Lets compare with Apple. The released the iphone 4. Now people KNOW this is better then the model before because the number is higher then the the Iphone 3GS. And when the s was comming to the market people knew it again. the iphone 4s is better then the iphone 4.

But HTC.... Htc one s... HTC one x... then the HTC one, What would really make you think that the HTC one would be better just by name? And now they might call there next phone the HTC one+. Now this is not a bad thing. But this would only be ok. But they need to think what after that? What do you call it then? HTC one ++? Or then all of a sudden change the name again to HTC one 2? or just HTC two?
This name changing makes costumers confused.

Being a own brand. 

This is the next problem you have with HTC. Yes it has something that other brands don't have. The ultrapixel camera. But that is just 4 megapixel. This 4 megapixel is not a selling point. Now when this would be atleast 8 then it would have bin a very good market idea and it would have made them stand out in a way. Because the camera on the HTC one is good but just a to low megapixel. People watch numbers. Not so mutch what is going on behind it.
Most people would not really know what the Ultrapixel means.
So standing out with something that makes you phone different then the other is important.
Samsung: a lot of features, great camera and latest gadgets on it
Iphone: Good build, small device
Sony: Strong phone, Great camera and waterproof!
Htc:?....
It is a real problem that HTC does not use this.

So this is in basic why i think HTC is failing to make a succes out of there brand. It just does not seperate itself from others.


So what do YOU think about why the HTC is not having great succes even though there phones are good?